3 Tips on How to Increase Enrolment in Your Child Care Center

Do you have an amazing child care center with caring staff members? Do you provide child care services at super affordable rates? But still you are not able to increase enrolments? Increasing enrolment isn’t based on the hit-and-trial method. It requires proper planning and strategic steps to multiply the number of children enrolling in your daycare every month. Being the owner of a Family Day Care center since 1984 and providing business coaching services in the SF Bay Area, I can tell you some proven tips to acquire more children and boost your revenue.

Here are the tips that you need to stay ahead of your competitors:

  1. Engage with the Community

There can be dozens of child care centers or preschools in your area. You have to tell the families in your neighborhood why your day care is better than others. Families seek for a facility to entrust their children’s early childhood education and health. If you can build an authentic connection with them through regular workshops or small events, then you can easily attract, convert, and delight more families to your daycare center. I often participate and volunteer in family camps, therapeutic services, mentorship programs, workshops, and education forums to strengthen my position as a premier child care service provider in the SF Bay Area. In the process, I get in touch with so many families. I try to create a solid connection with them, which helps me to build a pipeline of opportunities.

  1. Stay Social

Strong social connections make a huge difference in the popularity of your business. Sharing photos of children on Facebook, Instagram or other social channels is a great way to market your child care program. Word of mouth marketing spreads like a fire, and if it is on social media, it works even better. Ask your existing families to share their reviews on your social media pages. Their personal recommendations will boost your business exposure on social media and may help you to increase enrolments. Don’t forget to give rewards to the parents if they refer a new family to your daycare. Social media is also a great channel to know what are the needs of your customers and if your child care programs are able to meet those needs.

  1. Provide Incentives to Families

Parents’ journey starts when they sign up for your child care program. You have to cultivate the relationship with the parents to make them stay longer and get referrals. So, how can you do this? Communicate with them about their children’s achievements and strengths, and provide all the important information of the entire day. Provide incentives in the form of discounts and offers to retain existing families and attract new children. For example, you can offer free pick-up and drop-off facility if they pay for 6 months in advance.

These enrolment-centric tips will definitely help you expand your child care center and improve revenue.

I own a child care business and I know what comes with running and managing a child care center. To succeed in this business, it is important to have the support of an experienced coach. That’s why I have created personalized child care business coaching services in SF Bay Area to help you start your own daycare.

Sign-up today for your 1-to-1 child care business coaching session with me here.

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